Chester Food Assembly - launch night
Since 2010, The Food Assembly has been transforming the era of giant supermarkets to one where food is powered by people; to promote a fairer and transparent distribution of revenues, more value for producers rather than to the middlemen.
The idea was simple: to develop a new way of sourcing and selling local food utilising the power of the Internet and social networks. So in September 2011, the first Food Assembly, a pop-up market amongst neighbours opened its doors near Toulouse, in the South West of France, and it has gone from strength to strength in the continental Europe ever since.
Now this concept has come to Chester.
Taking Telford’s Warehouse by storm yesterday, the Food Assembly showcased several different local wholesalers. The vast audience was presented with various different types of cheese, cakes, honey, bread, macaroons, sausages and even Cheshire churned yogurt with absolutely nothing added but the milk and culture. Those wandering around in the packed room got the chance to talk to the people behind the produce and a lively chatter was about all night.
There also was a buffet, which was full of delicious produce from the showcased producers. It was really easy to get on the bandwagon of local produce especially after filling your tummy with the lovingly prepared beef, rarebit, salad, sausages and all other glorious goodies.
The concept really is ingenious in its simplicity: to bring local producers and consumers together to eliminate a greedy middleman, thus leaving everyone better off... Apart from the middle man, obviously. The Food Assemblies have already conquered France, Belgium and Spain, and now they are bringing the mentality of entrepreneurialism and digital innovation to the UK. The Food Assembly not only makes local commerce more efficient, it is also a truly collaborative network where all users can interact online and offline.
Anyone can pop over to the assembly to taste the produce and to place orders, and collect them from Telford’s warehouse the following week. All food is fresh and guaranteed local – and will more than likely leave your wallet happier than it would have been at the till of a major supermarket. It’s a win-win situation.
Each Assembly is unique, yet it belongs to something bigger. Each new Assembly is another Yes to Local!
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