Blogging is a vital part of your social media strategy
When you’re thinking about social media and planning your strategy, you probably consider platforms like Twitter, Facebook, Google+, Pintrest and, possibly, LinkedIn. But there’s one other thing you need to include: blogging.
So why is blogging so important? Simple. It drives traffic to your website. Which is one of the reasons you’ve embarked on a social media campaign. Writing a blog and then posting the link on the previously mentioned social media platforms is a really simple way to get people to visit your site. And if they like what you’ve written, they’ll stay there and have a nose around and look forward to your next one. They’ll also retweet and favourite it so others can read it too, gaining you more hits and potential customers.
Blogging also helps establish you and your business as an authority on a particular subject or in a certain industry. Writing a “How To” blog or lots of relevant, useful information blogs, will help your readers come to see you as the go-to person in your field. If you offer sales or a professional service, blogging in this way can yield amazing results. It also helps your search engine optimisation as Google will love your regularly updated content and improve your ranking, especially if what you write is informative and what people are searching for.
There’s also evidence that businesses who blog get more business. Figures are quoted at around 60% or more business in fact. This is probably down to the reasons above. More hits and updated content equals higher Google rankings so more people can find your website.
You can also use your blog as a way to communicate with your customers. Think about why you buy a newspaper or watch TV: to find out what’s happening in the world. Your customers are the same. They want to know what’s going on in your world and writing a daily, weekly, fortnightly or monthly blog can tell them. You can let them know about new products or services or read about how you’ve helped another customer. Or they can find out your opinion on a subject in the news that affects your industry. You can encourage responses by Twitter and Facebook and on the blog itself.
Blogging in this way can save you money too, as you won’t need to spend as much on other forms of advertising, and if other bloggers and social media users pass on your blog for free on the internet, you’ll save even more.
Blog posts don’t have to be War and Peace. A couple of hundred words can do if you’re pushed for time or not a great writer. Varying the length and throwing in the longer, more in-depth blog will again make for a more interesting experience for your reader. Add in other media too, like pictures and videos but make sure you have the copyright to share these.
So make sure you make blogging a part of your social media strategy as it’s vital.