Don’t retweet or favourite links on social media without reading them first

 

One of the many great things about social media is that you can share other people’s information quickly and easily. So when someone posts a link or an image you can let them know you like it by retweeting or favouriting it. Social media users love it when you do this as it means they’re creating interesting, engaging content people are willing to share.

But what if you’re busy and see a tweet or Facebook post you like the look of from someone you trust and you simply retweet or favourite it without reading any attached links? Could doing this potentially damage your reputation or make your customers think you agree with a controversial opinion?

The answer’s yes. It could. Occasionally people post articles and videos that could land you in hot water. It may be that they’re offering their political opinion on a subject or making a comment on a news item. There’s nothing wrong with that but it may be you don’t agree with what’s being said. And your customers won’t either. Even worse, there are cases where social media users have been prosecuted for simply clicking retweet, favourite, like or share. Even if a post has been intended as a joke or in a light-hearted way, you have to be really careful not to break libel or other laws.

If you’re busy but want to help your connections out by sharing their information, put some time aside to read it later in the day. Go back to it when you’ve finished working or when you’re on your lunch. Then you can give their content the time it deserves. If you think it’s worthy of a retweet or so on, then give it one. If you don’t or think it might cause you issues somewhere down the line, then leave it and move it.

The majority of information posted on Twitter and Facebook is generally interesting, insightful and useful. It’s always worth a read. You’ll find loads of witty banter, several titbits of fascinating news stories and hundreds of creative pictures and videos. Some will go viral and get loads of comments. But every so often there’ll be something that might cause you a bit of bother. So make sure you read or watch everything you’re going to share online.

This blog, of course, is definitely worth sharing with as many people as you can!

 

 

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Landlords how do YOU avoid voids?

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Landlords how do YOU avoid voids?

I’m pretty sure that when you bought your first Buy-to-Let property you had aspirations of it being a somewhat easy, hands off, stress free process after all how hard can it be; get a property, put in a tenant, collect the rent. Rocket science it ‘ain’t.  There’ll always be a ready, constant source of tenants. Voids? Don’t need to worry about voids!

In reality though how has that been for you? When you receive the phone call, the e-mail or the text that your tenant is on the move there is the potential of a void. Very often the first you know of this potential void is when a request arrives from an agent wanting a reference for your tenant mmm.

What’s your first reaction? Joy, disappointment, worry, PANIC? Do you complain that you had no indication your tenant was thinking of leaving?

If this is you then read on

So how do you avoid those voids? Well like any good business one needs to

BEGIN WITH THE END IN MIND

Investing in time to find the right tenants right at the start is key, identifying their expectations from their tenancy with you, and what you expect of them. It’s a partnership after all and a great opportunity for you as their Landlord to develop a good working relationship with your tenant, even though they may have only signed up for a 6 months AST, if you do things right, there’s a great opportunity for you to ensure that they re-sign or move into an SPT and become a reliable long-term tenant.

Even though we ask our tenants to advise their intention to stay in their contract by the end of the 4th month of their AST are we sufficiently in touch with our business to know their intentions and thereby avoid any void being created, the tenant after all IS our business.

Ensuring that your tenant is treated as the core of your rental business provides you with the knowledge and insight necessary to plan properly in avoiding voids.  However, one should always have good access to a reliable source of potential tenants who can immediately fill your next vacancy, your next void.

We have an expression here at rooms-a-gogo it’s called 'Hotbedding! That is one of the secrets to our success (not to be taken literally).

Once you have a new tenant take that new opportunity to build a relationship with them. Tenants tell us they WANT a relationship with their Landlord and they WANT to be treated with respect. 

Encourage tenants who have a professional relationship with you as their Landlord to meet your new tenants so they quickly get to know what a great Landlord you are. Help your tenants even when they’re are moving out. They are your best ambassadors and a good source of your next tenants. Encourage your exiting tenants to tell others that they are moving and how their old tenancy will be available; after all they will meet a really good Landlord. 
Remember a good relationship with your tenant will help to ensure that they keep your place looking great for when you take a prospective tenant around.

There really are no end of things you can do build your trust with your tenant. Use these small tips to gain your competitive edge, get to market quickly but above all AVOID VOIDS.

Remember at www.rooms-a-gogo.co.uk we love to match Tenants to Landlords and Landlords to Tenants

Angela & Wayne

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Conversations with your followers are a must

Conversations with your followers are a must

A lot of people, and businesses, don’t indulge in conversations on Twitter or Facebook. They simply use them to post information, offers or facts about themselves. But the brands which really succeed at social media and totally engage with their followers are those that have conversations.

Social media is how people communicate nowadays. So use it to communicate with your customers. Ask their opinion on things. Give them something interesting to look at and comment on their posts. Speak to them as you would in a face to face situation and show interest in them.

Many companies use social media as their customer service department and respond directly to customers’ queries and complaints this way. Great examples include Tesco Mobile, Argos and Virgin Trains who bring a personal touch to their Twitter feeds when dealing with customers and really engage with them. It gives their companies a personality and gets away from the problem some people have with dealing with large, faceless corporations.

You can also try starting a question and answer session using a particular hashtag – a bit like the weekly #Chestertweets – where you can offer advice and help to your followers on subjects you’re an expert on. Or you could simply talk about an issue in the news you know a lot about and ask your followers if they have any questions on it. Accountants at budget time is a good example.

Always respond quickly to questions too. People expect social media to be instant so if you get asked something make sure you reply as soon as you can. How fast you deal with issues or simple questions can help your business’s reputation. Nice and quick will help it, too slowly will hinder it.

It’s also important how you deal with negative feedback on social media. Many companies don’t monitor what’s being said about them or even ignore anything bad. Instead deal with it like you would any other complaint: quickly, appropriately and thoroughly. Just because it’s on social media doesn’t mean the issue’s any less important than any other way you’d receive it. So sort it quickly. Don’t swear or get involved in un-pleasantries though. Social media is named so for a reason so keep it that way.

So get involved in conversations with your followers and engage with them. And if they’re having a chat about something, join in. They’ll appreciate that as much as they will you starting something. Anyone following you on Twitter or who likes you on Facebook is a potential customer and going that extra mile and conversing with them on social media might just make the difference when they come to use your services.

Give it a try today.

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Always talking about yourself on social media is a no no

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We’ve all met those people who only ever talk about themselves, whether in a personal or professional capacity. You spark up a conversation with them and all they do is drone on about how good they are, how wonderful their company is, and everything revolves around them.

They never give you a chance to get a word in or think about someone talking about someone else.

Many businesses make this mistake on social media. Their tweets all start with we and are very focussed on them. And their Facebook posts will be the same. After a while it can become tiresome to follow these businesses and you soon stop listening to what they have to say.

Ideally, your social media account should be a balance of interesting articles and news from your industry, engaging with your followers and a small amount of directly promoting your business. Send out links to stories about things happening in your industry and ask what people think or give your opinion on it. And recommend another business you’ve used who’s given you excellent service or sold you a great product. You can introduce businesses to each other on social media too if you know or have met them both or have seen one looking for the other’s services.

There’s nothing wrong with being human and commenting on major sporting events or things happening in the news. But avoid being controversial if you can help it. And have chats with followers if they tweet or post something you find interesting or would like to know more about. Above all be engaging and interesting. If you can add a little humour here and there, then do so.

Of course, you use social media because you want to get more business from it. There’s nothing wrong with that. Social media is great for this as long as you don’t just talk about your business constantly. Use social media to launch new products or services. Send out tweets with discount codes and special offers on. And share your good news when you win a new contract or take or are nominated for an award.

If you blog – which you should if you’re serious about marketing – using Twitter and Facebook is a great way to publicise it and is one acceptable way to talk about yourself in an indirect way on social media. You can send your latest blogs out through social media as instalments and make them something for your followers to look forward to. This is another form of engagement and building relationships with people.

Talking about yourself and your business is OK on social media; just as it is in the offline world. As long as it’s not all you do.

#chestertweets can tweet, create content for your website, and look after your PR needs www.chestertweets.co.uk


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Chester Food Assembly - launch night

 

 

 

Since 2010, The Food Assembly has been transforming the era of giant supermarkets to one where food is powered by people; to promote a fairer and transparent distribution of revenues, more value for producers rather than to the middlemen.

The idea was simple: to develop a new way of sourcing and selling local food utilising the power of the Internet and social networks. So in September 2011, the first Food Assembly, a pop-up market amongst neighbours opened its doors near Toulouse, in the South West of France, and it has gone from strength to strength in the continental Europe ever since.

Now this concept has come to Chester.

Taking Telford’s Warehouse by storm yesterday, the Food Assembly showcased several different local wholesalers. The vast audience was presented with various different types of cheese, cakes, honey, bread, macaroons, sausages and even Cheshire churned yogurt with absolutely nothing added but the milk and culture. Those wandering around in the packed room got the chance to talk to the people behind the produce and a lively chatter was about all night.

There also was a buffet, which was full of delicious produce from the showcased producers. It was really easy to get on the bandwagon of local produce especially after filling your tummy with the lovingly prepared beef, rarebit, salad, sausages and all other glorious goodies.

The concept really is ingenious in its simplicity: to bring local producers and consumers together to eliminate a greedy middleman, thus leaving everyone better off... Apart from the middle man, obviously. The Food Assemblies have already conquered France, Belgium and Spain, and now they are bringing the mentality of entrepreneurialism and digital innovation to the UK. The Food Assembly not only makes local commerce more efficient, it is also a truly collaborative network where all users can interact online and offline.

Anyone can pop over to the assembly to taste the produce and to place orders, and collect them from Telford’s warehouse the following week. All food is fresh and guaranteed local – and will more than likely leave your wallet happier than it would have been at the till of a major supermarket. It’s a win-win situation.

Each Assembly is unique, yet it belongs to something bigger. Each new Assembly is another Yes to Local!

Find more about this Socially Interactive community, check out their website and Social Media presence:

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