Always talking about yourself on social media is a no no



We’ve all met those people who only ever talk about themselves, whether in a personal or professional capacity. You spark up a conversation with them and all they do is drone on about how good they are, how wonderful their company is, and everything revolves around them.

They never give you a chance to get a word in or think about someone talking about someone else.

Many businesses make this mistake on social media. Their tweets all start with we and are very focussed on them. And their Facebook posts will be the same. After a while it can become tiresome to follow these businesses and you soon stop listening to what they have to say.

Ideally, your social media account should be a balance of interesting articles and news from your industry, engaging with your followers and a small amount of directly promoting your business. Send out links to stories about things happening in your industry and ask what people think or give your opinion on it. And recommend another business you’ve used who’s given you excellent service or sold you a great product. You can introduce businesses to each other on social media too if you know or have met them both or have seen one looking for the other’s services.

There’s nothing wrong with being human and commenting on major sporting events or things happening in the news. But avoid being controversial if you can help it. And have chats with followers if they tweet or post something you find interesting or would like to know more about. Above all be engaging and interesting. If you can add a little humour here and there, then do so.

Of course, you use social media because you want to get more business from it. There’s nothing wrong with that. Social media is great for this as long as you don’t just talk about your business constantly. Use social media to launch new products or services. Send out tweets with discount codes and special offers on. And share your good news when you win a new contract or take or are nominated for an award.

If you blog – which you should if you’re serious about marketing – using Twitter and Facebook is a great way to publicise it and is one acceptable way to talk about yourself in an indirect way on social media. You can send your latest blogs out through social media as instalments and make them something for your followers to look forward to. This is another form of engagement and building relationships with people.

Talking about yourself and your business is OK on social media; just as it is in the offline world. As long as it’s not all you do.

#chestertweets can tweet, create content for your website, and look after your PR needs


Chester Food Assembly - launch night




Since 2010, The Food Assembly has been transforming the era of giant supermarkets to one where food is powered by people; to promote a fairer and transparent distribution of revenues, more value for producers rather than to the middlemen.

The idea was simple: to develop a new way of sourcing and selling local food utilising the power of the Internet and social networks. So in September 2011, the first Food Assembly, a pop-up market amongst neighbours opened its doors near Toulouse, in the South West of France, and it has gone from strength to strength in the continental Europe ever since.

Now this concept has come to Chester.

Taking Telford’s Warehouse by storm yesterday, the Food Assembly showcased several different local wholesalers. The vast audience was presented with various different types of cheese, cakes, honey, bread, macaroons, sausages and even Cheshire churned yogurt with absolutely nothing added but the milk and culture. Those wandering around in the packed room got the chance to talk to the people behind the produce and a lively chatter was about all night.

There also was a buffet, which was full of delicious produce from the showcased producers. It was really easy to get on the bandwagon of local produce especially after filling your tummy with the lovingly prepared beef, rarebit, salad, sausages and all other glorious goodies.

The concept really is ingenious in its simplicity: to bring local producers and consumers together to eliminate a greedy middleman, thus leaving everyone better off... Apart from the middle man, obviously. The Food Assemblies have already conquered France, Belgium and Spain, and now they are bringing the mentality of entrepreneurialism and digital innovation to the UK. The Food Assembly not only makes local commerce more efficient, it is also a truly collaborative network where all users can interact online and offline.

Anyone can pop over to the assembly to taste the produce and to place orders, and collect them from Telford’s warehouse the following week. All food is fresh and guaranteed local – and will more than likely leave your wallet happier than it would have been at the till of a major supermarket. It’s a win-win situation.

Each Assembly is unique, yet it belongs to something bigger. Each new Assembly is another Yes to Local!

Find more about this Socially Interactive community, check out their website and Social Media presence:







Why You Should Get Someone Else to do Your Social Media for You

social media

Running an effective social media campaign can be time-consuming. Not only is there the setting up of accounts and the act of tweeting and posting, you also need to consider building up a following, planning a strategy and following relevant people and businesses. And you need to be able to react to others mentioning you, retweeting or favouriting your tweets and liking your posts.

Many business owners struggle to cope with running their own social media account simply because they’re too busy. Running a business takes an awful lot of time and dedication, and paying attention to what’s happening on social media is often seen as one more thing to worry about. And with time being so precious, it’s often the first to be neglected.

The answer may be to outsource it. Employing an outside party to look after your social media means you’ll be able to concentrate on running your business and looking after your customers. Having a dedicated resource to help you make the most of your social media allows you to relax knowing it’s in safe hands.

Social media is all about quality, not quantity. Lots of business owners don’t understand this and think if they’re not tweeting or commenting every hour of the day, no-one will want to follow them. This simply isn’t true. The most effective social media accounts only post when they have something relevant to say, and post a mix of images, articles and their own information. Keeping it relevant means people will listen to what you say and see your social media as an informative, interesting account to follow.

By trusting your social media to an outsider, you’ll also guarantee it won’t become too personal. Most business owners are too close to their businesses and tend to talk about it from their point of view rather than the customer’s. A professional social media agency will not just talk about your business when they post but vary the content to keep the reader gripped, and not just bore them with self-promotion.

They will also post when it’s most effective too. Your customers may not be online when you are and won’t read what you’ve written. By varying the time and frequency of your social media content, it will go out when the most people will see it. A decent social media agency will know that, and they’ll also follow accounts you would like to do business with and who are in a similar industry to you.

#chestertweets can look after your social media for you. We can create your accounts, run them for you and help you with your strategy. It’s all taken care of for you so you can get on with running your business.

Call us on 01244 317951 or 07837 849582 for more info. Or you can contact us here if you prefer


#chestertweets website launches

So, #chestertweets has finally launched. Our website’s live and going great guns, and we’re building a brilliant community of people who’ve signed up to it. And our Facebook page and Twitter feed are generating more followers and fans every day, who use us to find the best businesses in Chester and create a buzz about the city.

We’re using this blog to tell you a bit more about the people behind the business. #chestertweets is Steve Jones of Steve Jones Social Media and Nick Pagan of Nick Pagan Copywriting, and we’ve come together under the #chestertweets name to offer businesses social media and content marketing help, and let the people of Chester find the city’s best businesses in one handy place.

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Welcome to April and beyond at wine school!

Ancient world wines for April, Cheshire Polo, Fizz! & more . . .

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Welcome to April and beyond at wine school!

What an amazing month it's been throughout the County and we have more exciting wine tasting events coming up in the coming weeks.

If you'd like to try something new, step back in time some 5,000 years and discover the ancient world of wine in Chester - next weekend! We're back at Restaurant 1539 with some incredible wines from exciting countries such as The Lebanon, Turkey, Israel, Greece, Croatia and Georgia, where wine making first started! We have a few places available for only £59.95 including a four course lunch. Excited? Book online here to join us!

Looking ahead to May, we're thrilled to be featuring at The Cheshire Polo at Chester Racecourse on Friday 22nd and Saturday 23rd May - if you're attending (tickets from only £8) please do come along and see us. 

Wine tasting al fresco? Our new season in The Roof Lounge is well under way with April and May already fully booked. We're back in this incredible space in June with French wines along with chef's delicious sharing platters to enjoy throughout the evening. We advise early booking for the summer months!

Back at The Bubble Room in Alderley Edge, we have a fantastic programme for the rest of the year, with availability from May - why not join us then? Find out more here. 

unWINEd Wednesdays continue at The Bubble Room Bramhall with blind wine tasting on 13th May - test your skills and decide what you really like based purely on what you can taste. Of course we won't leave you guessing forever - there's a big wine reveal at the end of the evening! Book your tickets here. 

If you're not following us on our social media outlets yet, please click on the links below for Facebook, Twitter and Instagram! We look forward to welcoming you to The Wine School of Cheshire soon.

Cin Cin!

Fizz! at The Social: Now spring is has very much arrived the temptation to crack open the fizz is very much with us to. Well this month let us do the opening! Join us for unWINEd Wednesday at Chester's Commonhall Street Social on Wednesday 29th May.

If the weather stays warm we'll be out in The Yard too! Book online here!

The Spring wine tasting evenings at Marks & Spencer will be getting under way in just a few weeks. Book your free ticket in-store now!

We'll be returning to M&S Handforth, Gemini & Cheshire Oaks as always and this season for the very first time at M&S Simply Food Prescot Cables. Visit our M&S page online here to find out more!

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